Masha Popova

Apr 26

Masha Popova is a Ukrainian-born, London-based fashion designer known for her bold, rebellious aesthetic and innovative approach to denim. A graduate of Central Saint Martins, she gained early recognition with a standout MA collection that fused Y2K nostalgia, playful draping, and experimental fabrications.

While studying, Masha interned at Maison Margiela under John Galliano and at Celine under Phoebe Philo—experiences that helped shape her refined yet subversive design language. She launched her namesake label in 2021, immediately making waves with a fusion of high-fashion denim, nostalgic references, and forward-thinking craftsmanship.

Her work explores themes of transformation and imperfection, using techniques like textile manipulation, printing, and dyeing to create entirely new textures and materials. Rooted in her Eastern European upbringing and architectural background, her pieces merge grit with femininity and structure with emotion.

Since 2022, Masha has been a British Fashion Council NewGen recipient. Her designs have been worn by global icons including Billie Eilish, Dua Lipa, Lisa, Bella Hadid, and Kylie Jenner, cementing her as a standout in the new wave of contemporary fashion.